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Whether your business is online or off, using a targeted email marketing strategy can help you make more money, keep your customers longer and turn more casual visitors into paying customers. The nice thing is that it is cheap and easy to do; virtually anyone can do it no matter what size your business is.
Targeted Email Marketing Turn Casual Customers Into Paying Customers
As with all things, there are some steps you must take to put it all together. Below, I summarize those steps:
- 1. Figure out who your target market is. If you are already in business, you probably already know your target market, so this step is probably already done. Knowing what your ideal would-be customer is interested in, what they are looking for, and where you need to reach them will all be considered.
- 2. Add an opt-in form to your website along with some sort of enticement for them to sign up. Most people will use some sort of training such as an ebook or an e-course. Remember, value is in the eye of the beholder. Don’t think you have to pay for something to give away, so people sign up to your list. That would be dumb.
As long as you come up with something that will teach them something, they will think it is valuable. Remember, too, to keep your incentive to sign up relative to your niche market. If your niche is on bird-watching, your enticement shouldn’t be on weight loss; it should be on bird-watching.
- 3. Once you have your opt-in form and enticement set up, you will need to write a series of emails messages to send out. This is where you can really shine. This is where you can offer help and advice to the people on your list by proving you are an expert in your field and that they can benefit from your advice.
- 4. To help improve your odds that your emails will actually get read by the people on your list, do two things. One, make sure that you have great subject lines. Make them something interesting, and that will pique their curiosity. Do yourself a favor, though, and go lite on the hype. We’ve all been hyped to death, and most of us are immune to it by now.
And, two, if you provide quality, helpful information, eventually, the people on your list will come to expect something of quality and will look for your emails and looking forward to reading them.
Targeted email marketing is the only way to go. There is no point in wasting time trying to get people to your website if they are not interested in your product or service (or if they aren’t buyers and are not likely to actually make a purchase).
All your time and effort will be wasted if you aren’t striving for only targeted traffic. Know your target audience and give them what they want. That is the basis for an extremely profitable online business.
Word Of Mouth Marketing Stemming From Email Marketing
Sometimes the benefits of email marketing differ from expected. Most Internet marketers understand the basic concept of email marketing: email promotional materials to a large group of Internet users to promote an interest in your products or services. This concept is simple for many to understand, but sometimes there are added benefits to email marketing.
This article will discuss the basics of email marketing. It will also explain how sometimes email marketing can be much further reaching than planned. This additional reach can be a positive or a negative, depending on the quality of the original emails and the reactions of the original recipients.
Email marketing is a very simple concept that is also extremely cost-effective. The general idea behind email marketing is that an email is sent to an email distribution list.
These emails should create an interest in the products or services offered by the email’s originator. In theory, this concept could not be simpler, but email marketing can get significantly more complicated. One of the biggest complicating factors is the potential for the emails used in the marketing campaign to be viewed as spam by either the recipient of the email or the spam filter provided by the Internet service provider.
This potential alone creates a major complication because Internet marketers have to attempt to assure their messages are not trapped by a spam filter or immediately deleted by the recipients for appearing to be spam.
Once the email messages get through to the recipient, they have a small window of opportunity to make a positive impression on the recipient and influence him to purchase or visit the business owner’s website. Providing quality content, keeping advertising subtle and at a minimum, and providing a clear call to action are all factors that can help to get the message across and entice the potential customer to make a purchase or at least visit the website to research the products and services a little bit more.
As previously stated, the goal of an email marketing campaign is to convince the email recipient to either make a purchase or visit the website to obtain more information. When an email recipient performs either of these actions, it is considered a tremendous success. However, thanks to the power of the forward button, email marketing can actually be much more successful than even the business owner intended.
The significant aspect of email marketing is that when the email recipients receive an email that they think is worthwhile, they are likely to make a purchase and forward the information to a friend or family member they think might be interested in it. The ability to forward email messages has become comparable to satisfied customers using word of mouth to tout the quality of the products or services they received.
However, the ability to forward a worthwhile email message is exponentially more effective than using word of mouth to spread the word. With just a few clicks of the mouse, the original email recipient can forward the message to several of his friends at once. This can cause significantly better results than the business owner had originally intended with no additional effort on behalf of the business owners.
Reaching Your Target Audience When Email Marketing
In theory, email marketing is not any different from other types of marketing. This means the basic principles of marketing apply to your email marketing efforts as well. One of these most important principles is the importance of reaching your target audience.
The ability to reach your target audience and convince them to make a purchase cannot be underestimated. This article will provide some insight into how Internet marketers can effectively reach their target audience.
The simplest way to reach your target audience is to allow existing customers and potential customers to register on your website and decide whether they want to receive emails with additional information and advertisements.
When the users register, they should be required to enter an email address. This registration process will allow you to compile a list of email addresses from each potential customer who expressed an interest in receiving additional information.
Sending your email marketing materials to the members of this distribution list is much more effective than sending out a mass email to recipients whose email addresses you purchased.
This is because the group of email addresses you compiled all are interested in the products or services you offer. There is no information on the other email addresses to show whether the members will even be interested in the products or services you offer.
Another tip for reaching your target audience is to do adequate research to determine how to communicate with the members of your target audience.
This may include changing the language of your emails to suit the preferences of your target audience members, designing the layout and colors of the email to be appealing to the target audience, and tailoring the emails to include content that interests the members of the target audience.
This type of research can really pay off because it will make your emails significantly more effective.
Still another tip for reaching your target audience when email marketing is to keep your message simple. Being subtle is important so your email does not seem like a blatant sales pitch, but it is also important to present your message clearly and concisely that will be easily understood by the members of your target audience.
If you have any doubts your target audience will understand your message, you can certainly leave information for the email recipients to contact you with your questions. This interaction can prove extremely useful. Through these communications, you can learn about the needs of your target audience and how you can tailor your email marketing strategy to meet these needs.
Finally, it is important to solicit feedback from the members of your target audience to ensure you are meeting their needs with your email marketing campaign. This should be done continually as the needs of your target audience may change.
When you solicit feedback from your target audience, ask specific questions that require answers easily interpreted. This is important because the ability to interpret these answers will impact your ability to further refine your email marketing efforts to conform to the expectations of your target audience members.
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