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Fundamentals of Digital Marketing Smartermail Strategies to Increase Sales Target Media iMailing

For building a profitable online business, you have many inexpensive yet effective methods available to you. One of the best methods to use is email promotion internet marketing. Using an opt-in email list to build trust and rapport with your website visitors can pay you dividends for years to come. 

Email Promotion Internet Marketing

Building an opt-in email list is simply a way to get your visitors to grant you permission to send them emails, thus eliminating the danger of being accused of spamming. When visitors get to your website, they will have the chance to sign up or opt-in to your email list. To encourage them to sign up, you can offer them useful information that will provide them with a lot of value.  

For example, let’s say your website is on birdwatching; if you want to get your visitors to sign up to your email list, you could offer them an ebook on the basics of birdwatching. It doesn’t have to be something expensive to have a high perceived value.  

Building an email list is important to your long-term internet marketing success because it can be very difficult to build long-lasting relationships online. The internet offers amazing opportunities, but it can also be tough to set yourself apart from other internet marketers. By building a list, you can communicate with and provide helpful information to the people on your list for as long as you want.

For this technique to be effective, there are a few things you have to keep in mind:

  • 1. Do not make all of your emails one sales pitch after another; if you do, your subscribers will opt-out of your list, and you lose that potential customer forever.  Instead, offer them useful information in every email and either send out one sales pitch for every 5 informational emails, or you can add a P.S. at the end of your email message suggesting a product or service that can help them accomplish some goal. 
  • 2. When offering them an ebook or a newsletter as an encouragement to sign up for your list, make sure that it has a lot of truly beneficial information.  People are overwhelmed with free offers these days, and more often than not, the free things really don’t offer that much value. This is a great way to set yourself apart from the others; if you offer some unique and valuable information for free instead of the same old recycled junk that everyone else gives away, you will show your visitors that they can trust you, which will make them much more likely to buy from you in the future. 

 Email promotion internet marketing is the only real way to establish a long-term relationship with your website visitors. It’s much easier for you to make another sale to an existing customer than it is to constantly find new customers to sell to, use email to leverage all of your website visitors.

Email Campaign Manager Will Keep You On Track

With finding a good email campaign manager, you can hire an outside firm to oversee your email marketing efforts or get someone from your company. The option you choose will depend on your budget, needs, and the desired results…. but mostly your budget.  

Whichever method you choose to manage your campaign, the steps needed to establish an effective campaign will be the same.  

Here is a list of some things you need to consider when putting together your email marketing campaign:

  • 1. First things first, what do you hope to accomplish with this campaign? What outcomes do you need to achieve to consider the campaign a success? This may sound like a dumb question, but if you don’t have a simple idea of your goal, you don’t know the best way to structure your campaign. 

For example, is your goal to get more customers into your store or to your website? Or is your goal to provide your existing customers with some sort of customer appreciation perk? Identify the goal of your campaign so that you can structure your email messages accordingly. 

  • 2. Carefully consider what you are going to put in the ‘subject line.  This is an important element, and a good subject line can be the difference between your email being read or sent to the spam folder. Your subject should be short and to the point but also intriguing and pique your reader’s curiosity.  

When you create your email, make sure that the opening is personal. Use the individual’s name you are emailing; this can easily be done with certain automated methods. 

  • 3. Remember that most people receive dozens of emails daily and don’t have time to read them all.  If they open your email, that is a big step. To get them to read the entire message, keep your email short and sweet. Focus your message on your customer and their needs and wants, not on you or your company. People will only skim the email message in most cases, so only put in the important points. Don’t make your message too long, or your customer will lose interest and stop reading. 
  • 4. Don’t get too fancy with font styles and graphics.  Remember, there are many computers and all ages of monitors out there. If you get too high-tech, some of your customers may not read it. Different font styles can also be difficult to read sometimes. Just keep your message short, professional yet friendly, and to the point. 
  • 5. And of course, if you have the budget and/or you just don’t have time to do it yourself, you could always hire a professional to organize your email campaigns for you.  Most times, this will be the best option since they are experienced and can make sure your messages are written effectively to maximize your open rate and your desired results. 

Video Email Marketing A True Bonanza

As with all forms of advertising, they develop and change. What was once very effective and popular just doesn’t seem to work, and new and more effective methods. With the world of the internet, this happens at a quick pace. It’s not uncommon for ‘the king of the hill’ to be outdated and ineffective in just a few short years. Video email marketing is just beginning to really take off right now. It’s on a huge upswing and gaining in popularity all the time.

The concept is simple, instead of sending text-based messages to the subscribers on your email list, you will record a short video presentation that will offer them helpful tips on something in your niche market. When your subscriber opens the email, they can click on a link and watch the video.

Many people learn better when they can see a certain task actually being performed, rather than just reading about it, which explains the growing popularity of this form of advertising.

Today when so many people get a ton of advertising emails, it can be really refreshing to receive something that they can just sit back and watch, something that doesn’t seem like such a chore to get through. And if your video will show them something that will make their life easier, the effect is even more astonishing.

So, let’s say you’re promoting dog training supplies. You could make up a series of short videos showing specific techniques for training a dog. Give your viewers only basic information (your aim is to get them to buy your product, so you don’t want to give too much away, just enough to be helpful and get them curious and interested in learning more). Then send the video emails out to your list.

There are several ways you can do a video. You can just do a screen capture video to see what you are doing on your computer screen. It’s like they are standing right beside you, watching what you are doing. You can also get a video camera and record yourself performing the task you explain (obviously, this method will work better with our dog training example above).

To increase the effectiveness of video marketing, you can also submit videos to video directories. If you do, make sure that you use keywords in your video title, description, and tags. That will help drive additional traffic to your website.

Also, don’t send the same videos to the directories you send to your list. If you do and someone sees your online video, opts into your list, and just gets the same videos over again, they’re going to be disappointed and possibly even mad.

Video email marketing is becoming more and more commonplace. That’s happening because it’s very effective and easy to do. With all the advances in technologies and the inexpensive or free video recording software and tools, anyone can quickly and easily develop content-rich videos for their subscribers. Give them something of value, and they’ll like you, trust you, and buy from you.

Fundamentals of Digital Marketing Smartermail Strategies to Increase Sales Target Media iMailing

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Fundamentals of Digital Marketing Smartermail Strategies to Increase Sales Target Media iMailing

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